Chart 1
Your business is death.  What does it look like?  For a thousand dollar benefit, here’s a million bucks.  Can
charge only a buck a piece this year and pay the one who dies 1000 bucks.  But you’ve only got a buck  
apiece to work with for yourself, and 999 out of 1000 customers get nothing from the transaction.  No
business proposition here unless you can pull in a whole lot people very cheaply.  Group insurance.  Maybe
direct mail or bancassurance if you can achieve high volumes and ruthless efficiency. to chart 20